Paramhans Polycraft LLP
Polymer manufacturing
AIFC-24 implementation with ongoing finance and tax governance.
Under retainershipEst. November 2025 · New Delhi
Where tradition meets the precision of automation.
A multi-disciplinary financial advisory firm building AI-powered finance auto-pilot systems for growth-stage and mid-market businesses. From the first voucher to the final balance sheet, we build, deploy and govern your entire finance ecosystem.
Speak to our team: +91 87963 39192 · Mon–Sat, 10:00–19:00 IST
At a glanceFounding leadership
Finance leadership experienceGroup CFO, CFO and Finance Head mandates
20yrs
Turnover stewardedAcross manufacturing, apparel, power and trading
₹2,000Cr+
Capital syndicatedWorking capital, term loans, project finance
₹500Cr+
Compliance accuracyZero-penalty record across GST, TDS, ROC and Income Tax
98%
AIFC-24 implementation24 tools to Finance Auto-Pilot
6–9months
The firm
A finance practice built by practitioners, not theorists.
SU Associates & Co was founded in November 2025 in New Delhi as a full-time, multi-disciplinary financial advisory firm. Its foundation is two decades of hands-on finance leadership: Group CFO, CFO and Finance Head roles at companies with turnovers from ₹300 Cr to ₹2,048 Cr.
That experience is now institutional. It lives in our methods, our AIFC-24 framework and a bench of senior Chartered Accountants, financial and tax consultants, process specialists and ground-execution teams. The firm works alongside standing channel partners, notably ANSB & Co, a peer-reviewed Category-I consultancy, so a single mandate can cover automation, audit, syndication and tax compliance.
High-end ERPs do not automate businesses. Trained people running designed processes do. We provide the systems, the tools and the manpower to operate them.
Manufacturing & TradingPowerBanks & NBFCFMCGImport-ExportIT & MNCApparelServices
The bridge
We do not teach automation. We build it.
India's best coaches teach how automation works. Once the workshop ends, the system rarely gets built. The existing accounts team is buried in operations, a new team lacks the depth, and a full-time CFO costs more than the programme. Most automation fails in the gap between learning and implementation.
The coaching gap
Strategy taught. System rarely built.
- Existing accounts team is locked into daily operations, with no bandwidth to design or deploy a new system.
- Newly hired team lacks the experience to architect automation from scratch.
- A senior CFO to lead implementation costs ₹3–4 lakh a month, often more than the programme itself.
- Coaches cannot sit in your office and build the system with you.
- The result: months of effort, a half-finished implementation and a slide back to manual work.
The SU Associates way
We sit in your office. We build the system.
- Our dedicated team works on-site, studying your processes, designing systems for your organisation and deploying automation end to end.
- One integrated package covering business processes and finance as a complete operating system.
- A live T-1 system is handed over and your team is trained to run it, with no dependency on us.
- Designed for normal teams. After handover, a regular accounts manager runs it. No high-cost CFO needed.
- Retainership continues after handover at a modest fee, with ongoing quality assurance.
Coaches guarantee in words. We guarantee in writing and in execution: sitting with you, building your system and handing over a ready-to-use auto-pilot.
The SU Associates philosophy
Service verticals
Five practice areas. One execution discipline.
Every engagement follows the same operating philosophy: build, deploy, govern. We do not bill for trial and error.
Vertical 01 · Flagship practice
Business & Financial Automation and Governance
We diagnose the problem and enforce the solution. We are not a tool, a software or a coaching programme. We are the team that walks into your office, rebuilds your processes, hands over a live T-1 system and stays on as your institutional shield.
AIFC-24 Framework
Our 24-tool financial operating system. A 6–9 month programme to Finance Auto-Pilot: T-1 visibility, automated reconciliation, zero-penalty compliance.
Business Process Automation
We map your business end to end, close the gaps, rewrite SOPs, then automate with approval matrices, KPI delegation, FMS monitoring sheets and a live dashboard. Followed by handover and retainership.
Virtual CFO Services
Boardroom-grade financial leadership on a fractional basis: FP&A, investor reporting, risk frameworks, board-pack design and strategic governance.
Financial Retainership
A monthly engagement covering business strategy, internal audit, upkeep of deployed AIFC-24 or BPA systems, financial health checkups and ad-hoc queries.
Vertical 02 · Active mandates
Capital Markets & IPO Readiness
We prepare growth companies for listing on the SME or Main Board: clean books, a governance structure that stands up to scrutiny, and an offer document a merchant banker can take to market. We are currently guiding several companies through IPO readiness.
- IPO readiness diagnostic & roadmap · SME and Main Board
- Restatement of financials to Ind-AS
- DRHP drafting & merchant banker presentation
- Board, committee & independent director structure
- Net-worth, capital & debt structuring
- Credit rating preparation
Vertical 03
Audit & Assurance
Statutory and internal audits delivered through senior CA leadership and Category-I channel partners.
- Statutory audit · companies & LLPs
- Internal audit · risk-based & process
- Management audit & controls review
- Forensic & fraud investigations
- Stock & revenue audits
Vertical 04
Banking & Syndication
Funding, documentation, merchant-banking liaison and bank-side audit, through senior relationships across nationalised banks and NBFCs.
- Concurrent & revenue audit · Canara Bank, Bank of Baroda & peers
- Listed-company merchant banking liaison
- Working capital, term loans, project finance
- CMA data, DPRs & loan documentation
- MSME schemes · CLCSS, CGTMSE
- NBFC & lender relationship management
Vertical 05
Compliance & Assessment
Recurring filings on one side, assessment representation on the other. Direct, indirect and international tax on one bench.
- Income Tax · returns, advance tax, refunds
- TDS & TCS · statements, Form 16/16A
- GST · GSTR-1, GSTR-3B, GSTR-9 & 9C
- Assessment & appeals · Income Tax, GST
- Legacy VAT, Excise, Service Tax matters
- EPF, ESI & labour-law assessments
- FEMA, transfer pricing & international tax
Exclusive methodology
The AIFC-24 Framework.
Twenty-four tools. Six to nine months. One self-sustaining finance department. AIFC-24 was born in the CFO's chair: twenty years of running finance functions, closing books, facing auditors and lenders, and building the controls that held. Every tool in it was first proven inside a real finance department.
The coaches give you the map. We build the road. The coaches show you the destination. We drive you there.
01Financial Health Checkup
02Opening Balance Verification
03System Setup · SSAF
04Master List of Activities
05KPI & Job Delegation
06Monthly Balance Closure
07Compliance Calendar
08Tax Planning
09Accurate Accounting & Control
10GST Compliances
11TDS Compliances
12Debtors Control & Ageing
13Creditor Control · FIFO
14Stock Management
15MIS Dashboards
16Financial Summary
17Budgetary Control
18Cash Flow Rules
19Cash Flow Model
20Working Capital Tool
21Net Worth Tracker
22Ratio Analysis
23Business Model Canvas
24Internal Audit
From manual chaos to finance auto-pilot
6–9 month programmePhase / Month
M1
M2
M3
M4
M5
M6
M7
M8
M9
01Foundation
02Compliance
03Operations
04Strategy
Months 1–2
Foundation & Clean Slate
- Health Checkup · 3-year financial diagnostic
- Chart of Accounts restructure
- Opening balances verified
- System Setup (SSAF) · org charts, process chart, finance triangle
- Master List of activities · KPI delegation
Months 2–4
Compliance & Control
- Compliance Calendar · live statutory tracking
- Tax Planning · advance tax calculator
- Accurate Accounting · narration & salary logic
- GST Automation · GSTR-1, 3B, 2A reconciled
- TDS Automation · deduction & returns
- Month-end closure discipline
Months 4–6
Operations & Reporting
- Debtors · ageing, credit limits, confirmations
- Creditors · PO system & FIFO payments
- Stock Intelligence · ageing, turnover, policy
- Fixed Asset Register & depreciation
- MIS dashboards · FMS monitoring sheets
- Financial Summary · comparative P&L / BS
Months 6–9
Strategy & Auto-Pilot
- Budgetary Control · variance & targets
- Cash Flow Engine · rules + 13-week forecast
- Working Capital Tool · Net Worth Tracker
- Ratio Analysis · Business Model Canvas
- Internal Audit framework
- Handover · Finance Auto-Pilot activation
Outcome: Finance Auto-Pilot
T-1 board visibilityZero-penalty complianceSelf-sustaining teamBoardroom-grade MIS
Completed & under retainership
Engagements where AIFC-24 is live and running.
Pampered Panda LLP
Limited Liability Partnership
Ongoing finance, compliance and advisory support under retainership.
Under retainershipLC Group
Manufacturing & Trading · ₹100–200 Cr turnover
AIFC-24 with Genesis. Full Business Auto-Pilot activation.
Under retainershipConfidential · selected engagements shown with client consent.
Leadership & engagement team
A bench you would otherwise have to build.
Every engagement is fielded by a senior, multi-disciplinary team working under a defined governance and reporting chain, from ground-execution staff to board-level sign-off.
Roma Upadhyay
Founder & CEO
CPA10+ yrs · Financial AutomationBoard-level Governance
An experienced finance professional with over ten years in financial automation and board-level governance. Roma leads the firm and every client mandate: she commands all AIFC-24 deployments, owns client and board relationships, and ensures each system is built precisely, governed sustainably and deployed without disrupting client operations.
Luv Changrani
Country Head
Process Governance & Enterprise QA
Process Governance & Enterprise QA
IBM India-trained professional with enterprise-level expertise in process design, audit methodology and high-value negotiation. Runs continuous supervision and monthly quality audits of deployed AIFC-24 systems.
CA Abul Khair
Senior Chartered Accountant
Technical Accounting Lead
Technical Accounting Lead
FCA · FAFD. Representing ANSB & Co. Expertise in statutory audit, internal audit, Ind-AS reporting and ERP integration. Audits each AIFC-24 deployment in parallel, checking every step against the compliance matrix as it is built.
CA Md. Nasir
Senior Chartered Accountant
Tax & Forensic Specialist
Tax & Forensic Specialist
FCA · DISA · FAFD. Representing ANSB & Co. Specialises in GST and tax automation, MIS systems and advanced tax compliance. Conducts forensic deep-dives on every reconciliation and workflow.
Rupesh Bhatia
Task Enforcement Head
Commands the three-rank field bench of managers, supervisors and executives across 4–5 concurrent engagements, turning the AIFC-24 roadmap into day-to-day execution on the client's floor.
Sandess Upadhyay
Architect, AIFC-24 Framework
CA (ICAI)CPA (US)ACCA (UK)MBA · Fin & HR
Created the AIFC-24 Framework from two decades of CFO-level practice across manufacturing, power, apparel and trading. Holds no executive or operational role in the firm.
Governance & execution hierarchy
A six-step chain of command, built on parallel execution and central monitoring.
Tier 01
Ground execution
Ground execution
The Field Bench Managers · Supervisors · Executives
A three-rank on-site team for every active engagement, sized to its complexity. Reports to the Task Enforcement Head.
/MManagers drive module deployment, own client coordination and escalate matrix exceptions.
/SSupervisors run daily floor execution and verify executive output.
/EExecutives handle data inputs, reconciliations, configuration and process mapping.
Tier 02
Execution & parallel audit
Execution & parallel audit
Rupesh Bhatia
Field execution: turns the roadmap into day-to-day technical execution on the client's floor.
CA Abul Khair & CA Md. Nasir
Independent parallel audit of the work as it is built: every step checked against the compliance matrix, deviations surfaced before they compound.
Tier 03
Operational & strategic command
Operational & strategic command
Roma Upadhyay Founder & CEO
Monitors both Tier 02 streams across all engagements, synchronises teams, prepares daily operational intelligence reports and checks that every matrix stays aligned with the client's financial strategy, issuing course corrections where needed.
Tier 04
Enterprise QA & longevity testing
Enterprise QA & longevity testing
Luv Changrani Country Head
Stress-tests the completed build and deployed SOPs against enterprise standards.
Tier 05
Institutional council
Institutional council
Mandatory Summit Roma · Luv · Abul · Nasir · Rupesh
A full-council review of QA results and edge cases, and a final technical polish before deliverables go to the client.
Tier 06
Board-level delivery
Board-level delivery
Roma Upadhyay Final executive sign-off
Signs off with the council's endorsement and presents monthly progress and profitability reports directly to the client's Board of Directors.
Why SU Associates
Knowledge alone is not infrastructure.
The strategy taught in India's best financial coaching rooms is excellent. What matters is what happens once the workshop ends. We exist to close that gap.
The coaching route
Cash flow management frameworks
- 12 months minimum before any system runs on its own
- Business automation taught as strategy and theory
- You hire and pay a senior implementation team for the whole build
- Process design principles, with application left to you
- Scaling beyond the founder stays a roadmap
SU Associates & Co
A live cash flow engine running daily
- 6 to 9 months to full Finance Auto-Pilot
- AI tools and a trained team operating in your business
- Full implementation bench included in the fee
- Every process documented, automated and verified monthly
- A finance department that runs without the founder, handed over at go-live
From the first voucher to the final balance sheet, we build, deploy and govern your finance ecosystem.
The SU Associates promise
Client onboarding
We partner with driven promoters who want institutional structure.
Every engagement begins with a four-step protocol that tests fit, scopes the work and moves from first contact to active deployment without ambiguity.
1
The Diagnostic Application
Complete a short intake form on your current finance set-up to request a Free Financial Health Checkup.
2
The Architect's Audit
A strategic diagnosis to identify process gaps and execution risks, ending with your company's AIFC-24 Readiness Score.
3
The Board-Level Proposal
The formal execution roadmap, fee structure, milestone sign-offs and engagement mandate, ready for board approval.
4
The Strategic Handover
The field team is mobilised on-site and ground-level enforcement begins under the six-step governance chain.
How we engage
Fewer mandates. Deeper partnerships.
We would rather decline a mandate than shrink the scope to fit a fee. Every engagement runs on clear terms agreed at board level, so both sides know what is delivered, when, and on what basis.
Selective mandates
Senior attention on every account
We take on a limited number of engagements at a time. Each begins with a diagnostic, and we accept a mandate only where we can deliver measurable change.
- Partner-led diagnostic before any proposal
- Fixed scope and outcomes in writing
- Board-level reporting from month one
Clear commercial terms
Milestones agreed up front
Fees, scope and milestones are set out in the board-approved proposal before work begins.
- Engagement starts on receipt of the initiation fee
- Each phase begins once the previous milestone invoice is cleared
- Retainers are billed monthly in advance
Relationship charter
Built for the long term
Our work does not end at handover. The retainership keeps your system audited, current and growing with your business.
- A named relationship lead from day one
- Monthly progress report to your board
- Quarterly review with our CEO
Request the diagnostic
A complimentary health checkup, delivered in seven working days.
Or simply reach out.
We respond to every serious enquiry within one business day. For partnerships and senior-level mandates, write to our CEO at the address below.
OfficeA-30, Airport Apartments
F Block, Vikas Puri
Delhi – 110018
F Block, Vikas Puri
Delhi – 110018
Phone+91 87963 39192
Emailhello@suassociate.com
HoursMon – Sat · 10:00 – 19:00 IST